October 20th, 2011
Capture here is Enda Kenny meeting adsmart owner and director Tom Ryan and colleagues at the Midwest Showcase in Raheen Business Park, Limerick.
The Midwest Showcase opens its doors at 10.30 with over 150 companies, Networks and support agencies exhibiting. This is a unique event in which to evaluate the opportunity to do business in the Midwest in a very practical way. The exhibition is open all day throughout the conference centre. Showcase ambassadors will be on hand to direct you to the various Exhibition areas, Seminar presentations and the Food Hall where refreshments are available from 10.30 am to 7.30 pm.
October 20th, 2011
Following on from our post What are QR codes? We have been watching the horizon for the first real life use of QR codes. While they have existed for a while and they even most people have known about them and several companies have tried to use them in several ways, not many have discovered how to use them in real life situations.
This can be the litmus test for all new technologies, If a new technology can help people in their day to day lives then that technology can survive. Until it is replaced with another technology.
In south Korea, one of the hardest working nations, they have developed a simple way to let computers on subway trains do their shopping using their phone and QR codes. 4
There is two notable evolutionary steps in this system above,
1. The real life use of QR codes
2. The practice of getting people to use their mobile phones to shop.
While people use their phones for internet browsing statistics show that online shopping over mobile devices isn’t quivelant to desktop devices. the simple fact is people are not used to shopping or spending money using their mobile devices.
The infrastructure above uses qr codes that are intrinsic to mobile devices. The only way to use the system is to use mobile devices.
Hence the Title amazing use of QR codes. Contact ustoday if you would like to learn more about QR codes and integrating them into your marketing strategy.
July 21st, 2011
Advertising in printed magazines can be very effective. But there’s a real art to creating the most effective print advertising design and to making an ad that stands out from the crowd. As you flick through any B2B trade publication, they’re packed with advertisements all competing for the reader’s eye – so understanding the fundamentals of how to create an advert that is enticing, readable and meaningful for the reader is incredibly important.
So here’s 4 tips to creating that stand-out advertisement.
1.Use a Simple Layout
It’s common sense really. Busy, cluttered advertisements are a turn off to readers as the eye finds it difficult to find purchase. Simple layouts reflect simple to understand and concise messages and catch the reader’s eye more easily, which is the first goal of any advertisement.
2.Use Clear Copy
Again, large blocks of copy can be a disincentive to read. Using smaller blocks of copy with bullet points and indentations encourage the reader to start reading and make the information more digestible. There’s also plenty of evidence that readers find serif fonts around 4 times easier to read than san-serif fonts on the printed page. Also, be mindful of the relationship of the copy with any graphics – beware of placing text over busy images as this can render the text illegible.
3.Logical Ad Flow
The eye naturally starts at a page from top left and moves towards the bottom right. The most effective advertisements help this journey by laying out text along the eye’s natural ‘route’ across the page. To aid the reader’s journey (and therefore improving the effectiveness of your ad) bear this in mind when laying out the text – ensure the reader doesn’t have to fight against the flow.
4. Highlight the Benefits
Continually focus on the benefits that your customer will get from your product/service. It’s very easy to stray away from the benefits but this is the only reason your customer should bother to read your advert. And keep the message simple without technical jargon – it can be staggering how few people understand jargon words you take for granted. And that includes your target customers.
April 14th, 2011
In an effort to give something back to our online friends we are rewarding one of you with a €300 premium business pack.
Hurry there is still time to enter the draw: simply become a friend or click here and fill out the registration from to win.